Changing customer preferences and directives like FERC 2222 are presenting significant challenges to the electric utility business model. For the last century, utility revenue models have been based on the generation of electricity. The usage and demand based rate frameworks still in use reinforce this principle. The proliferation of DERs and the emerging “prosumer” are rapidly changing the way electricity is generated, distributed and consumed. Successful utilities like Ameren are shifting to the grid as the focus for value creation. The business model is transforming from the generation of electricity to the safe, reliable, secure and affordable delivery of electricity. This business model transformation is driving operating model and financial model transformations within distribution companies. Digital transformation is a critical enabler for these business transformations.